How a SaaS Company Secured a $15M Contract

See how a SaaS company secured a multi-million dollar government contract and built relationships with enterprises. Originally a professional services firm, Synergetics grew its capabilities and development team. The company behind this product isn’t a startup. It’s a 30-years-old, multi-million dollar business that knows their niche inside-out.

As Synergetics invested in their growth, their executive team approached Oaktrust to establish their presence in the competitive SaaS market with their new product evolution, OpenFLIS.

Snapshot

Won a $15M contract

Logistics & Supply Chain SaaS

30+ Years in Business

Challenge

Synergetic’s goal was crystal clear: to be the data-driven “Amazon” for the US government.

To get there, Synergetics needs to prove their SaaS product’s value to not only high-ranking government executives, but also business executives worldwide. Changing the way the private and public sector does business requires a serious change in their internal tech stack and invest in employee training.

During their growth phase, the Synergetics team approached Oaktrust to:

  • Strategize how to be the leading provider for the US government in their niche

  • Break into the SaaS market with a new product (OpenFLIS)

  • Equip their internal teams to launch and market a two-sided marketplace

“How do we evolve and market to two completely different markets?”

The Synergetics team experienced the challenge of building a two-sided marketplace, asking themselves how could they clearly communicate their value to commercial vendors, all while learning how to on-board large teams of government officials?

Approach

Based on Synergetics’ business goals, Oaktrust found that working with the brand from the ground up and setting a clear structure for their remote team would be crucial to scale their remote sales, marketing, and product design teams.

Oaktrust created internal team structure and a scalable brand with the following projects:

ICP-Centric Messaging & Positioning

  • Oaktrust’s strategy team and copywriters created OpenFLIS’ marketing messaging framework. Upon approval, Oaktrust on-boarded Synergetic’s product and marketing teams to execute it according to their roles.

Visual Identity & Website Rebrand

  • To create a scalable brand for diverse set of ICPs, Oaktrust’s strategy and design team infused OpenFLIS’ market positioning and unique value proposition into an enterprise-grade brand that resonated with both the public and private sector.

Sales Process Mapping

  • Oaktrust equipped Synergetic’s marketing team by creating a sales process that aligned with their sales cycle. This involved Oaktrust designing the buyer journey from engagement to conversion.

Product UX/UI Refresh

  • Oaktrust evolved the current product’s user experience and user interface design to reflect the new brand’s visuals and strategic direction, making every touchpoint consistent with their ICPs’ user stories.

Development-Ready Design System & Components Library

  • After refreshing the product’s UX/UI, Oaktrust’s design team delivered an updated components library and a design system that fitted to their tech stack, allowing their internal development and design teams to scale their product faster with new features to come.

The Transformation

  • Icon Animation

  • Product UX/UI

  • Stationery Design

  • Social Media Templates

  • Design System & Components Library

  • Branded Graphics

  • Social Media Graphics

  • Company Swag

  • Multi-Device UX

Results

Synergetics’ engagement with Oaktrust resulted in:

  • Winning a $15 million contract with the US government

  • Faster feature shipments with 100+ development-ready screen designs

  • Creating a platform with 300k government buyers, 15M parts, and $190B in annual product flow

  • Scheduling demos with global airlines and enterprise leads

  • Engaging large decision committees with targeted messaging strategies

  • A clear sales process with their user on-boarding UX/UI

  • Cross-team collaboration between sales, marketing, and product development

“We could not be happier with the results.”

We worked with them (formerly Moox Group) to help us evolve a brand and to bring it to life. We could not be happier with the results. They were a fantastic team to work with, and they just understood accurately what we were trying to achieve every step of the way.

Kabir Mehta | COO at Synergetics

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