Free Positioning Analysis
How do your ideal customers see you?
Get a custom action plan to improve your marketing approach by requesting a Positioning Analysis, free of charge.
Find answers to questions like:
Does our messaging reflect our unique capabilities?
Are we showing the most relevant benefits?
Are we focusing on the right selling points?
How do our ideal users compare us to competitors?
How a Positioning Analysis Helps
Before Positioning Assessment
Struggling to focus on consistent product selling points and benefits
It’s hard to clearly describe what makes our product different and valuable
It takes too much time to consistently create marketing materials
After Positioning Assessment
Clear direction on where to improve messaging and strategy
See what makes your product valuable and worth it over competitors
Marketing direction that frees up time for product development and launches
What the Positioning Analysis Includes
Our Proprietary Brand-to-Product™ Approach
Not a One-Sided View
Our Brand-to-Product™ approach gives a complete perspective of your user experience, from your website to your products. This is analyzed by a team that understands B2B SaaS marketing and product design.
Brand-to-Product™ Analysis
Company Analysis
Product Analysis
Marketing Analysis
Q&A with a Strategist
Not Generic Answers from Faceless Quizzes
For an analysis to provide value, one must consider your unique circumstances. Therefore, a strategist will present the audit findings and gives you the opportunity to ask questions and discuss the insights.
Q&A with Strategist
New Opportunity Areas
Actionable Next-Steps
Custom Insights Report
No Strings Attached
In addition to speaking with the strategist about our insights and recommendations, you’ll receive an outline of the insights provided by the strategist and research team.
Insights Report
Presentation
“Your presentation was thorough, accurate, concise, and easy to understand...I think you stayed focused and targeted for what was the most important things for success.”
Michael Arnold
CEO & Founder
The Positioning Analysis Process
Phase 1
Discovery
To begin, the research team asks you a few simple questions to learn about your business goals, product, and marketing.
Phase 2
Analysis
The research and strategy teams conducts a comprehensive evaluation of your overall marketing and product experience.
Phase 3
Insights Presentation
A strategist presents what’s working, what’s not, and expert recommendations. You’ll also have the insights for you to keep.
Samy Thuillier | VP of Marketing at Dacast
"They adapted to our context"
Oaktrust was the only design agency who treated us like humans: we felt heard, that was not the usual "we know what you need" speech. They adapted to our context, did great research on our market, to design a brand identity that really fits our needs. Thanks! I was very happy to collaborate with you on our brand identity project, and hope we can work together in the future.
THE OAKTRUST DIFFERENCE
Why work with Oaktrust
Unlike most marketing agencies with a mix of B2C brands, we deeply understand and offer insights into the complex nature marketing complex products to organizations.
Complex and niche products are our specialty
Unlike one-time, quick transactions, B2B sales is about the long game. We focus on helping clients with long sales cycles and multiple decision-makers.
Tailored for B2B buyer journeys
Unlike most marketing agencies with templates, we don’t force a revolution that ignores what already works. We build upon your strengths and data to avoid needless changes.
Step-by-step launch approach
Questions & Answers
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By the end of the Positioning Analysis, you can expect:
A live video call with a strategist presenting your custom insights
Expert recommendations and next steps to improve your brand and product
Your custom outline of insights.
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The analysis typically takes 1 week, starting from the day you approve for us to start the analysis.
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No. The Positioning Assessment is free of charge; no cost or fees.
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Just to submit the request. We do not require any financial or sensitive information. Other than that, you can sit back and relax while we conduct the analysis.
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Yes. Although the typical analysis does not require our team to have sensitive information, we can accommodate your requirements and sign NDAs.
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Our team will contact you with next steps and answer any questions you may have. After that, you can decide if you’d like for us to start the analysis process. It’s completely up to you.
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Let us know! We’d be glad to assist you.
Please email us at info@theoaktrust.com with the Subject Title: ‘Analysis Question’, and include your questions or ask to schedule a call. A strategist will be in touch. We look forward to hearing from you!
Get a Free Positioning Analysis
Our Messaging Analysis is a complimentary service where our team analyzes your public marketing materials and provides expert recommendations.
How the Free Analysis works:
01. We receive and confirm your request.
02. Our team analyzes your messaging.
03. We present our findings and expert recommendations.
04. You get free insights and an action plan, no strings attached.