Get messaging that moves mid-market leads to schedule more demos.
Oaktrust is a go-to-market firm for B2B SaaS companies targeting mid-market and enterprise clients.
★★★★★
55+ Successful Projects
THE MID-MARKET CHALLENGE
Mid-market leads respond when your product value is crystal clear. But for complex SaaS products, that’s easier said than done.
THE MID-MARKET APPROACH
Get messaging built for mid- market buyer behavior to…
Resonate with multiple decision-makers
Engage every stakeholder in the sales process, from decision-makers, to champions, to end-users.
Appeal to multiple industries and use cases
Strategically adapt your key selling points across different target industries.
Communicate multiple complex products
Make it easy for mid-market buyers to understand your comprehensive solutions with clarity.
TESTIMONIALS
Clients we’ve helped achieve their goals
GOAL ACHIEVED
Won an $15M multi-year contract with the US Department of Defense.
GOAL ACHIEVED
Streamlined digital sales funnel and product UX/UI to service 900+ institutional clients worldwide.
GOAL ACHIEVED
Increased focus group engagements with their target customer profiles.
OUR SOLUTION
Our Mid-Market Messaging Program
The Mid-Market Messaging Program is our signature done-for-you service that repositions your company to attract mid-market level.
THE MID-MARKET MESSAGING PROGRAM
How the Program Works
As a done-for-you service, we deliver your complete positioning and messaging strategy, toolkit, and usage guidance. We’ll have live video calls to share insights, get feedback, and give you everything you need to implement and get results.
STAGE 1
Discovery + New Insights
First, we'll have a structured video call to discuss your business goals, niche, and sales and marketing challenges.
STAGE 2
Product Positioning
We clarify your products and services into a clear structure so that your ideal customers easily recognize its value.
STAGE 3
Messaging Development
We craft compelling and consistent messaging that defines your value to attract mid-market leads.
STAGE 4
Delivery & Walkthrough
We deliver the complete program in live sessions and walk you through the strategy for you implement immediately.
ADDITIONAL SERVICES
Add-On Activation Services
We offer additional services for us to activate your messaging across your lead-generating assets, from website to email campaigns.
Website Messaging & Redesign
Make your website easy to understand what you do and why visitors should click on “Book a Demo” or “Request a Call”.
Sales Materials Messaging & Redesign
Build trust with consistent sales collateral that reflects your mid-market and enterprise-level caliber.
Email Campaign Strategy & Design
Engage leads with relevant messaging that connects your solution and value propositions to their pain points.
Real results from real people
THE OAKTRUST DIFFERENCE
Why work with Oaktrust
We deeply understand and offer new insights into the nature marketing complex products to organizations.
Complex and niche products are our specialty
Unlike one-time, quick transactions, B2B sales is about the long game. We focus on helping clients with long sales cycles and multiple decision-makers.
Tailored for B2B buyer journeys
We don’t force a revolution that ignores what already works. We build upon your strengths and data to avoid needless and costly changes.
Step-by-step launch approach
Get a Free Positioning Analysis
Our analysis is a complimentary service where our team analyzes your public marketing materials and provides expert recommendations.
How the Free Analysis works:
01. We receive and confirm your request.
02. Our team analyzes your public marketing materials.
03. We present our findings and expert recommendations.
04. You get free insights and an action plan, no strings attached.